Smooth, matte, uniform complexion.
Shop the Matifying Liquid Foundation
Designed for your skin tone. Light, buildable, matifying.
Taking charge of our own beauty. Challenging industry standards. Creating the world we believe we deserve to live in.
We started off developing beauty solutions designed specifically for African consumers. Now expanding our savoir-faire to Black girls everywhere.
Clean beauty for all. Our products are manufactured within strict guidelines, with high regards to suspicious ingredients. Beauty products you can trust.
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Join us in our crazy [beauty] ride, full of make-up adoration, skin care devotion, hair goals, and all things girl gang.
We also throw in some sweet offers and the occasional give-aways.
Join the squad.
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Your April Beauty Horoscope
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Never want to un-see it.